Conversion rate
The percentage of users who complete a desired action (such as signing up, purchasing, or upgrading) out of the total number of visitors.
What is Conversion rate?
What is Conversion rate?
Conversion rate measures the percentage of users who take a specific action, such as making a purchase, subscribing to a plan, or signing up for a product. It is a key metric in product and marketing performance. A higher conversion rate typically indicates strong messaging, user experience, pricing, or onboarding. Teams improve conversion rates through A/B testing, funnel optimization, better CTAs, and clearer value propositions.
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